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The program recruits industry experts to help point show goers to the technologies they "must see."
May 14, 2015
By: Steve Katz
Associate Editor
When Graph Expo 15 opens on September 13-16, certain exhibits, technologies and products will be considered “musts” for visitors to see. The Must Se ‘Ems program, presented by the Graphic Arts Show Company (GASC), has provided the answers to important questions over the past 16 years. With the Must See ‘Ems awards categorized to closely align with the interests of potential equipment buyers, the program recruits a panel of industry experts to review the hundreds of submissions to identify the products and exhibits that show goers “must see.” Spanning the realm of print, online and mobile, Graph Expo 15 is an innovative and comprehensive exhibition of inkjet, digital, offset, flexo, gravure and hybrid technologies, products and services for the commercial, transactional, converting and package printing, publishing, mailing, in-plant, photo imaging, marketing and industrial printing industries. Exhibitors are now invited to submit to Graph Expo 15, with all entries due by the Monday, June 22, 2015 deadline. Complete online submission procedures and details are available at: www.MustSeeEms.com. “Must See ‘Ems offer exhibitors a highly effective tool for calling attention to their most exciting new products onsite at the show,” says GASC president Ralph Nappi about the 2015 program. “This year’s show will absolutely have its share of truly compelling new product, software and equipment introductions and the Must See ‘Ems provide a roadmap to see them all.” This results of this year’s Must See ‘Ems technology and product recognition program, conducted independently for the Graphic Arts Show Company and administered by Hal Hinderliter, principal of Hal Hinderliter Consulting Services, will be presented at the Executive Outlook Conference on Sunday, September 13, 2015, the day the exhibition opens. While all Must See ‘Ems winners will be announced in advance of the show, those to be revealed at Executive Outlook will include the “Best of Category” Awards–one from within each of eleven award, and the fourth annual “Legacy Award”–designed to salute one past award winner whose technology or product has made a lasting impact on the printing industry. All Must See ‘Ems winners will be published in the Show Daily newspaper, posted online and also circulated in a variety of other forms.
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